Major League Baseball’s Minnesota Twins will host the second annual Prince Night at Target Field when they take on the Los Angeles Angels on June 8. The team also announced an exclusive merchandising partnership to sell Prince-branded Twins products.
The Star Tribune reported a deal was struck between Bravado, the company employed by Prince’s estate to handling licensing and branding and the Twins’ merchandise supplier, Delaware North Sportservice. The report stated Prince’s family supported the agreement, which is purportedly the first of its kind for MLB. Previous deals with the likes of Pearl Jam and the Cubs were specific to concerts at Wrigley Field. The Twins deal allows the team to exclusively sell the Prince co-branded merchandise at Target Field throughout the season, beginning on opening day, which is April 5.
The Twins first honored the late Minnesota-native Prince with a tribute night during the 2017 season. This year’s Prince Night will feature:
The first 10,000 fans to Target Field will receive a limited edition purple inflatable Prince guitar. Immediately following the seventh inning stretch, fans in possession of the inflatable Prince guitar will remain standing and illuminate their guitars for a special moment in remembrance of Prince.
Prince Night ticket packages are also being offered by the Twins. Those tickets come with a co-themed Prince/Twins purple hat (seen above). Follow this link for more details.
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