Bon Iver Shares ‘Sincerity Is Forever In Season’ Trailer


Bon Iver posted a minute-long video entitled “Sincerity Is Forever In Season” to their YouTube channel. The clip appears to be a trailer for the first new album from the group since 2016’s 22, A Million. The release of the video comes less than a month after Bon Iver shared a pair of new singles.

“Sincerity Is Forever In Season” features footage of all four seasons put to a Bon Iver soundtrack. “Skinny Love” represents For Emma, Forever Ago and winter, “Holocene” represents Bon Iver, Bon Iver and spring, “22, A Million” represents 22, A Million and summer and the recently released “Hey, Ma” from a potential new album that may be titled I, I represents fall.

Bon Iver tapped Aaron Anderson and Eric Timothy Carlson to produce and direct the video, which ends with the slogan “Keep It Restaurant,” along with the words “coming soon,” a watermark for label Jagjaguwar, mysterious symbols, a logo for “iCOMMAi,” nicknames for what may be contributors to the new LP and a note of “Produced by: Chris Messina, Brad Cook and Justin Vernon.” Watch “Sincerity Is Forever In Season”:

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