Black Pumas Share ‘Colors’ Video

Austin’s Black Pumas released the video for “Colors” off their self-titled ATO Records debut studio album. The band masterminded by vocalist Eric Burton and producer/guitarist Adrian Quesada tapped Kristian Mercado to direct the video, which comes just days after Black Pumas were nominated for Best New Artist at the 2020 Grammys.

Mercado, who won the Best Music Video award at this year’s SXSW Film Festival for his work on Hurray for the Riff Raff‘s “Pa’Lante” visual, aimed to “capture how powerful the sounds and vocals of Black Pumas are.” Read the rest of Kristian Mercado’s statement:

I’m driven by emotion and felt a strong connection to the music. I was on a trip in Florida at Banana Records, when I heard ‘Colors’ playing. I was instantly moved and asked tons of questions about who they were. It was such a powerful song and experience that I sought out to do the music video for the song. We shot the whole film in the Bronx, wanted to show the Bronx as a place that was alive and vibrant. We wanted to celebrate family, connections, movement, and life. We explored the idea of the Bronx as a living garden, always growing always moving forward, and finding a cinematic landscape in places people often ignore. Eric and I spoke in great length about perspective and growing up, and how sometimes it’s a complicated experience, and we want to capture the feeling that is both beautiful and sometimes imperfect. We wanted to show both the joys and hardships of life colliding and expressing things in movement with images colliding together. Black Pumas are an extraordinary band and the visual needed to share the timeless quality of the song.

Watch the resulting video for “Colors” below: