Rolling Loud Cancels Australia Edition Days Before Show Dates
The global hip-hop brand blamed the decision to pull the plug on the events in Sydney and Melbourne on local partners Primuse Entertainment.
By Scott Bernstein Feb 27, 2026 • 9:46 am PST
Rolling Loud has pulled the plug on its Australian comeback just a week prior to the events. The one-day festivals in Sydney on March 7 and Melbourne on March 8 were previously scheduled to be the first Rolling Loud events in the country since 2019.
The news was revealed through a statement posted to the Rolling Loud Australia website and social feeds. Rolling Loud blamed the decision on local partners Primuse Entertainment, stating the company “failed to meet critical payment deadlines and related obligations.” The hip-hop brand added that “ongoing delays left us without the necessary guarantees so close to the event,” and noted they won’t put the safety of festivalgoers, artists and vendors at risk.
Read the full statement from Rolling Loud regarding the cancellation below:
Rolling Loud Australia,
We’re really disappointed to announce that Rolling Loud Australia 2026 in Sydney and Melbourne will not move forward.
Unfortunately, our local partner, Primuse Entertainment, failed to meet critical payment deadlines and related obligations. These ongoing delays left us without the necessary guarantees so close to the event. We will not compromise the safety or experience of our fans, artists, and vendors.
All ticket purchasers will be entitled to a refund. Further details will be provided by the event organizer and/or official ticketing partners.
This one hurts.
Rolling Stone Australia reported that ticketholders received word the events were canceled before the official announcement. The publication reached out to Primuse for comment published ahead of Rolling Loud sharing their statement.
We are aware of media reports regarding Rolling Loud Australia. As the local promoter, we are currently in discussion with Rolling Loud and will provide an official update as soon as possible.
We ask fans to wait for confirmed information, which will be communicated directly via our official channels.
Artists featured on the 2026 lineup included Swae Lee, Gunna, TYA, Ken Carson, Sexyy Red and Quavo, among others.
Ticketholders will receive full refunds.
