Atlanta Reporter Honors Phife Dawg During Traffic Update
By Scott Bernstein Mar 23, 2016 • 1:46 pm PDT
Today has been in a sad day in the hip-hop world as the death of A Tribe Called Quest’s Phife Dawg was confirmed. Tributes to the MC have come pouring in, but not just from musicians and producers.
Mark Arum, a reporter for Atlanta’s WSB, expertly worked a handful of A Tribe Called Quest lyrics into his morning traffic report for the station. Watch how it went down and see how many references you can pick out:
Read a full statement from Phife’s family about his passing:
“We regret to share the news that on Tuesday March 22nd, 2016, Malik has passed away due to complications resulting from diabetes.
Malik was our loving husband, father, brother and friend. We love him dearly. How he impacted all our lives will never be forgotten. His love for music and sports was only surpassed by his love of God and family.”
Dion Liverpool, his manager adds, “While I mourn the loss of my best friend and brother, I also will celebrate his incredible life and contribution to many people’s ears across the world. Even with all his success, I have never met a person as humble as he. He taught me that maintaining a positive attitude and outlook can conquer anything. Now my brother is resting in greatness. I’m honored to have crossed paths with him. Riddim Kidz 4eva.”
The family asks that their privacy be respected at this difficult time.