THE FLAMING LIPS AND FRIENDS ROCK MISSISSIPPI DELTA
AND SMOKE JAY-Z'S GUINNESS WORLD RECORD
Viacom Music & Logo Group's O Music Awards, and The Flaming Lips have successfully smashed the Guinness World Record previously held by Jay-Z for most concerts performed in multiple cities after a historic road trip through the Mississippi Delta region which now ranks as the most-viewed digitally driven event in Viacom Music & Logo Group history, including generating more than 43 million votes (nearly twice more than the previous record) and producing a US trending topic (#OMA).
The Flaming Lips|
"To be able to pick up this silly drinking book-after all, Guinness is a beer-this funny book that when I was growing up was a curiosity. To be published alongside the man who ate 22 pounds of his own boogers, beside the woman with the longest toenails or perhaps even to be published beside an individual who has had maybe 1000 cockroaches stuffed into their ears... that, to me, would be one of life's absurd joys," said The Flaming Lips front man Wayne Coyne.
Kicking off in Memphis on July 27,The Flaming Lips boarded a tricked tour bus, Endeavor, and played a series of shows throughout the Mississippi Delta region joined by a diverse lineup of artists including Jackson Browne, Grace Potter and The Nocturnals, Neon Trees, Gary Clark Jr., Karmin, Hunter Hayes, GIVERS, MNDR, Neon Indian and more, before officially setting the new world record in New Orleans.
Throughout the entirety of the show, which was made available on all digital and mobile platforms, fans could interact and influence the activities on the bus via social media, toggle between three camera views on the bus, on the stage and the production truck and share show moments and performances with their social graph.
Fans that missed any minute of the historic road trip can go to OMusicAwards.com to view in its entirety or select performances, award acceptances and other moments.
In other Flaming Lips news, the band is currently putting the finishing touches on their new studio album due later this year. Check out the new track "You Lust" performed live with Phantogram during the Lips' record breaking run.