Yesterday, Live Nation and Yahoo announced that they will offer live streams from a
concert-a-day, 365 shows over a 12-month period, starting this summer according to Billboard.com. The two
companies are currently pitching advertisers on sponsoring the broadcasts, with Kellogg
signed as the first sponsor of the new program.
“There’ve been a lot of attempts in the past to launch events online in more of a one-off
or episode nature. This is the first time, at scale, where two behemoths are getting
together and saying, ‘Live is the future, and we’re gonna create a daily habit for music
fans,” said Yahoo’s chief marketing officer Kathy Savitt.
The companies are aiming to launch the program in late June, with Savitt telling Billboard
"definitely by July 4." Live Nation CEO Michael Rapino "expects participating acts to vary
wildly in terms of stature, from the emerging acts who play Live Nation clubs and
theaters, to the arena-sized Grammy winners, to its growing roster of festivals in rock,
country, EDM and other genres," according to Billboard.
We look forward to seeing what the industry giants have in store for their ambitious new
[via Billboard.com / Hat
Tip - @HeadCountOrg]
[Published on: 4/29/14]