Mike Keneally Unveils New Album Details And Innovative Promotion Campaign

On August 27 former Frank Zappa guitarist Mike Keneally will release his 24th album You Must Be This Tall. The LP features 12 mostly-instrumental tracks mainly with Keneally on all instruments, but also containing “expert assistance” from Marco Minnemann, Bryan Beller, Joe Travers, Rick Musallam, Missy Andersen and XTC’s Andy Partridge. You Must Be This Fall is currently available for pre-order via the Keneally Store.

In an interesting way of promoting the album, Keneally has teamed up with Jamplify to put the force of Mike’s fanbase behind the LP. Those interested can sign up and will receive personalized links which they can then share. The fans who get referrals can earn prizes such as a Google Hangout with Keneally. All those who refer at least one other music fan towards Mike’s new album will receive bonus tracks and outtakes.

Mike, Joe Satriani, Marco Minnemann and Bryan Beller explain the promotion:

Listen to a sampler of the new album: