Celestial Seasonings & HeadCount Create Grateful Dead Inspired Tea
Boulder-based tea company Celestial Seasonings teamed up with civic participation through music nonprofit HeadCount to bring back a limited edition Grateful Dead-inspired tea. A black tea with hints of vanilla, strawberry and rose, the tea is appropriately called “Ramble On Rose.” Celestial Seasonings known for their box artwork and they enlisted the help of renowned Grateful Dead poster artist AJ Masthay for the box design.
“We are thrilled to bring back ‘Ramble on Rose,’ inspired by a song we all can sing out loud to, in the name of getting people out to vote,” executive director of HeadCount Andy Bernstein said in a statement. “Musicians have a strong connection to drinking tea before a show, and Celestial Seasonings developed the perfect blend to honor our mission and connection to an iconic band.”
Celestial Seasonings and Headcount are offering free boxes of “Ramble On Rose.” Get one by registering to vote. If you’re already registered, sign up for election alerts. Click here for more info. The teas will also be available starting today at the Lockn’ festival being held at Infinity Downs Farm in Arrington, Virginia. The deal is the same for festival-goers, register to vote or sign up for election alerts and get a free box.
“Since our beginnings in 1969, music has been part of our brand’s DNA,” vice president of marketing at Celestial Seasonings Tim Collins added. “And we’re excited to bring ‘Ramble on Rose’ to the Grateful Dead’s biggest fans.