Earth Day 09: Green Generation

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Earth Day Network and Green Apple Festival To Focus on Volunteer Efforts for Earth Day 2009
“America’s Largest Earth Day Action” Combines
Service, Environmentalism & Music From April 17 – 19, 2009

Earth Day Network and Green Apple Festival have announced their 2009 plans for “America’s Largest Earth Day Action” – simultaneous events in ten U.S. cities over Earth Day Weekend – April 17 through 19 – that will this year focus on environmental volunteerism. The service events, coupled with Earth Day on the National Mall in Washington, DC and free “Thank You” concerts for volunteers in each city, introduce “The Green Generation”, a two-year initiative that will culminate with the 40th anniversary of Earth Day in 2010.

Over Earth Day Weekend, simultaneous Volunteer Projects will be organized in New York City, Boston, Washington DC, Atlanta, Chicago, Denver, Austin, Los Angeles, San Francisco and Seattle. Growing to ten cities from last year’s eight Festivals in public parks across the country attended by 200,000 attendees, Green Apple Festival and Earth Day Network aim to involve even more civic and environmentally-minded Americans in a simultaneous nationwide weekend of action. Then, on Sunday, April 19, free “Thank You Concerts” for volunteers will be held at popular music venues, and the national flagship event “Earth Day on the National Mall” will be held in Washington, DC.

With support from presenting sponsors Disneynature, Timberland, Motorola, Inc. and Clear2GO as well as media partners Planet Green, USAToday and others, Earth Day 2009 will encourage Americans to sign up to participate in meaningful actions to give back to communities while restoring and renewing the Earth.

2009 events include three components:

• Earth Day on the National Mall: A large-scale free Earth Day Festival with music, entertainment, speakers and environmental activities will take place on the National Mall in Washington DC on Sunday, April 19, 2009. More info on Earth Day is available at www.earthday.net.

• Volunteer Actions by tens of thousands of participants in ten cities, April 17 – 19 2009, making Earth Day a time of meaningful change. These projects in parks, beaches, schools and forests, will focus on climate change solutions like tree planting, energy efficiency retrofits, water protection, urban gardens and forest restoration. Produced with the participation of leading environmental organizations across the US, along with city parks and recreation departments, the activities address current challenges and will help cities and organizations get important work done. Suitable for individuals of all ages, including children and families, these activities encourage active lifestyles, while also connecting volunteers with the green products and solutions. Participants can sign up to volunteer at greenapplefestival.com and planetgreen.com.

• Thank You Concerts for volunteers at popular music venues in all cities April 19, 2009 (artists and venues to be announced). Following volunteer activities, all participants will be invited to attend a celebratory night of music and entertainment at a popular venue in their city.

Earth Day 2010:2009 events are a kick-off to the 40th Anniversary of Earth Day which will culminate in April 2010 with Global Days of Service on April 17-18, 2010, a Global Day of Action on April 22, 2010 – the 40th anniversary of Earth Day – when participants will ask their governments to take specific environmental action; followed by a Global Day of Celebration on April 25, 2010 marked by 40 simultaneous music and rally events across the world focused on the theme of “The Green Generation”.

“This Earth Day, we are starting the Green Generation, a worldwide movement that everyone can join,” said Kathleen Rogers, Earth Day Network President. “The tough economic climate means that, more than ever, we have to plan a new green economy with a promising future for everyone. Earth Day will be a day to focus on moving away from fossil fuels toward renewable energy like wind, solar and geothermal, and on job-creating investments in a sustainable lifestyle. These investments in a more sustainable and just world will mean a better future for all of us.”

“The tide has turned on people sitting by and waiting for their leaders to act alone in providing a brighter, cleaner future,” says Peter Shapiro, Green Apple Festival co-founder and executive producer. “In keeping with the Obama administration’s call to service, we’re looking forward to a nationwide collaboration this year between community leaders, environmental organizations and Americans everywhere making an important impact and setting the stage for 2010’s global events.”