Bob Marley Name Licensed For Global Cannabis Brand

The estate of reggae legend Bob Marley has teamed with Privateer Holdings to launch Marley Natural, the world’s first global cannabis brand. Marley’s family feels Privateer Holdings, the world’s first private equity firm investing exclusively in the legal cannabis industry, will respect Bob’s legacy.

The brand is set to launch next year in jurisdictions where regulations permit, aka where pot is legal. According to a press release, “Marley Natural will begin offering heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed. In addition to cannabis, Marley Natural will offer cannabis-and hemp-infused topicals, including sun repair creams and lotions containing Jamaican botanicals such as aloe and coconut, as well as accessories, including limited edition products based on those that Bob preferred.”

“My dad would be so happy to see people understanding the healing power of the herb,” said Cedella Marley, Bob’s daughter, in a statement. “He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity. Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”

Financial details of the deal between Marley’s estate and Privateer Holdings have not been revealed as of yet.

Watch a video about the launch of Marley Natural: