Bernard Sumner & Hot Chip Collaborate for Converse Campaign


Alexis Taylor, Bernard Sumner, Joe Goddard, Benz, DJ Haus
Following their announcement detailing the launch of the year-long Connectivity campaign celebrating the incomparable British music scene, Converse today releases “Didn’t Know What Love Was”, an original music collaboration between Bernard Sumner from New Order and Joy Division, Alexis Taylor and Joe Goddard of Hot Chip and Hot City. Starting now, all music fans can download the track for free at and authorized Converse websites around the world.

Accompanying the release of the new single is the iconic chain image featuring not only the collaborating artists but also a range of emerging musical talent from across the UK. The campaign imagery will appear nationwide beginning October 11 in music and lifestyle print titles, high impact outdoor sites along with underground takeovers in London. Click here to view the full chain image.

ARTISTS (Within Chain, From Left to Right):
Paloma Faith
Bill Ryder-Jones
Michael Hibbert from Chapel Club
Graham Coxon
Mez from The Neat
Hudson Mohawke
Tigs from Chew Lips
Tom Hudson from Pulled Apart By Horses
Alexis Taylor from Hot Chip
Bernard Sumner
Joe Goddard from Hot Chip
Benz from Hot City
DJ Haus from Hot City
Laura-Mary Carter from Blood Red Shoes
Lewis Bowman from Chapel Club

Stay tuned for announcements revealing details on the music video, plus what else Converse has in store throughout the Connectivity campaign.


Featured Articles

More articles