HEADCOUNT LAUNCHES "WHAT'S YOUR ISSUE?" CAMPAIGN
ENCOURAGING FANS TO BE INFORMED, ACTIVE CITIZENS
A prize of round-trip airfare on Southwest Airlines and VIP tickets to San Francisco's Outside Lands Festival draws fans to speak out on what issues they care about most
Building on the momentum of registering more than 100,000 voters last year, HeadCount has launched a new campaign called "What's Your Issue?" that encourages fans of live music to take the next steps beyond voting to become more informed, active citizens. Anyone who answers a brief issue survey – either at a concert or online at www.HeadCount.org – will be entered in a drawing to win two free VIP tickets to Outside Lands Music Festival, held in San Francisco's Golden Gate Park August 28-30, 2009, plus round-trip airfare for two on Southwest Airlines from anywhere in the U.S.
The campaign will visit concert tour stops this summer by Dave Matthews Band, Phish, The Fray and NIN/JA (Nine Inch Nails and Jane's Addiction). Festivals such as Bonnaroo Music Festival, Rothbury Music Festival, High Sierra Music Festival, Camp Bisco and Gathering of the Vibes will also host the "What's Your Issue?" campaign.
"We started HeadCount five years ago because we wanted to make sure the voice of our community was heard in government," said HeadCount co-chair Marc Brownstein, bass player of The Disco Biscuits. "This is a continuation of that. There are so many more ways to participate and get behind the things you believe in. You can make your voice heard every day."
The "What's Your Issue?" campaign as the gateway to the HeadCount community. It lists six issues that, according to a recent online poll, are particularly important to fans of live music.
- Food and Farm Policy
- Health Care Reform
- Personal Liberty
- Gulf Coast Recovery
- Human Rights
- Sustainability and Conservation
Once someone identifies the issue most important to them, they are sent a link to an area of HeadCount.org devoted to that issue. Users will find a blog, background information, artist interviews and links to related websites. Most important, they'll also find a "Take Action" area that enables them to volunteer for a related organization or email their Congressional representatives.
Grateful Dead guitarist Bob Weir, a member of HeadCount's Board of Directors, hosted the "What's Your Issue?" campaign at multiple stops on The Dead's recent national tour.
"It was great to have HeadCount back out with us," Weir said. "We're really building some momentum here, as an organization and as a country. There was a time not too long ago where it seemed like most people had checked out – just didn't feel that their vote counted or that anyone was listening. I think that's totally changed to a point where there's a widespread belief among all of us, whether it be artists, dead heads, or fans of any music, that we can play a role in driving the new agenda. HeadCount's job is to foster that belief and put real action behind it."