USTREAM TEAMS UP WITH BONNAROO AND OUTSIDE LANDS
TO PROVIDE LIVE VIDEO STREAMING EXPERIENCE
Ustream, the leader in live social video streaming, today announced it will provide exclusive live video streaming for the upcoming Bonnaroo Music & Arts Festival and the Outside Lands Music & Arts Festival in partnership with Superfly Presents, Bulldog DM and Springboard Productions. The deal marks the first time viewers everywhere will have access to the lineup of performances for both festivals through Ustream’s interactive, socially integrated platform.
Music fans anywhere in the world will now have the ability to personalize their viewing experience by choosing from unique content across multiple stages, as well as candid fan views from Ustream’s Mobile Mob. Ustream’s Mobile Mob is a new grassroots approach that will empower selected festival attendees to share their unique experiences with other fans, live, via their mobile devices.
“This year, fans will be granted never-seen-before, live access to two of the most important festivals in the U.S. -- even in the palms of their hands via mobile devices,” said Chris Blocker, senior vice president of sales and business development for Ustream. “The mix of premium and fly-on-the-wall content powerfully illustrates how bands can become fans and fans can join bands in a seamless social entertainment experience such as this.”
Grammy-winning producer, Hank Neuberger, will orchestrate a multi-camera shoot throughout the course of the two popular music festivals. Bonnaroo will take place in Manchester, Tenn. On June 13-16. Outside Lands takes place in San Francisco August 9-11.
Ustream’s social video webcast will be available for music lovers globally at www.ustream.tv, as well as on the Ustream mobile app and mobile site. For updates, also visit www.bonnaroo.com and www.sfoutsidelands.com.