TikTok Forges Partnership With AXS To Sell Concert Tickets Directly Through App

The new feature is now live in the U.S., UK, Sweden and Australia.

By Nate Todd Apr 16, 2024 1:54 pm PDT

TikTok announced a ticketing partnership with AXS. The collaboration between the social media platform and global ticketing company offers fans a way to buy tickets directly through the TikTok app.

The new TikTok/AXS ticketing feature is now live in the U.S., UK, Sweden and Australia allowing certified artists to use the platform to promote their AXS live dates and connect with fans. The in-app feature allows artists to add their AXS event links to their videos before publishing.


Conversely, fans can discover and buy tickets for concerts and events via AXS directly within the TikTok platform.

“TikTok’s partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way,” TikTok Global Music Partnership Development Lead Michael Kümmerle stated. “We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”

“TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans,” Chief Strategy Officer for AXS Marc Ruxin added. “By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours. This is the perfect example of discovery-driven content and commerce for music fans!”

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