Ticketmaster Reportedly Plans To Check Fans’ Vaccine Status Before Allowing Entry To Concerts
Ticketmaster is reportedly developing a system to check fans’ COVID-19 vaccine status and will take additional measures before allowing entry to concerts when live music returns to full scale. The news comes on the heels of promising test results for a COVID-19 vaccine from Pfizer.
Billboard published an article detailing Ticketmaster’s purposed smartphone-based system, which would allow potential concertgoers to pass along proof that they had been vaccinated or had tested negative for COVID-19 in a 24 – 48 hour period. Billboard stated that the system, “will rely on three separate components — the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic.”
Read more about the initiative via Billboard below:
Here’s how it would work, if approved: After purchasing a ticket for a concert, fans would need to verify that they have already been vaccinated (which would provide approximately one year of COVID-19 protection) or test negative for coronavirus approximately 24 to 72 hours prior to the concert. The length of coverage a test would provide would be governed by regional health authorities — if attendees of a Friday night concert had to be tested 48 hours in advance, most could start the testing process the day before the event. If it was a 24-hour window, most people would likely be tested the same day of the event at a lab or a health clinic.
Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee’s COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event. If a fan tested positive or didn’t take a test to verify their status, they would not be granted access to the event.
Ticketmaster President Mark Yovich also spoke about the new system with Billboard:
We’re already seeing many third-party health care providers prepare to handle the vetting — whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified. Ticketmaster’s goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events, and is working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what’s green-lit by officials and desired by clients.
Head over to Billboard to read the entire article.
[Hat Tip – Brooklyn Vegan]