SweetWater 420 Fest Returning At New Atlanta Location In 2024

Atlanta’s SweetWater 420 Fest announced a new location for the 2024 event. The festival, which is returning to full festival format for the first time since 2022, will take place at ATL’s Pullman Yards on April 20 and 21.

Presented by SweetWater Brewing, 2023 saw Sweetwater 420 Fest moving from the 2022 site, Atlanta’s Centennial Olympic Park, to SweetWater’s Atlanta Brewery. The beloved ATL festival has now found a new home at Pullman Yards where it will return to full capacity.

“420 Fest is back, and we’re gearing up to throw one of the biggest parties yet,” President of U.S. Beers for Tilray Brands, parent company of SweetWater Brewing, Ty Gilmore stated. “In true SweetWater 420 Fest spirit, we’re bringing the hottest acts in music to the heart of the South’s craft beer revolution. We’re excited to start a new chapter for 420 Fest in partnership with Pullman Yards, which is the perfect venue for this beloved event.”

Historically an industrial complex, Pullman Yards gained historical landmark status in 2017. That year, Los Angeles-based film production company Atomic Entertainment purchased Pullman Yards — transforming the site into an arts and entertainment destination.

“We couldn’t be prouder to be working with the SweetWater 420 Fest,” Atomic Entertainment’s Adam Rosenfelt and Maureen Meulen added. “The artists and the festivities we have planned for this year’s event will honor the ethos, spirit, and history of this beloved cultural institution and will truly mark this year’s fest as an epic new chapter and harbinger of many exciting years to come at Pullman Yards.”

Early Bird tickets for SweetWater 420 Fest are on sale now. Purchase here.