Richard Branson Announces Virgin Fest Launch

Sir Richard Branson announced the launch of Virgin Fest, a multi-experiential music festival series coming to the United States in 2019. Branson revealed the new project after a ceremony today unveiling his star on the Hollywood Walk Of Fame.

“The heart of the Virgin brand has always been music and entertainment,” Branson said, “This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series. I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started.”

KAABOO music festival brand founder Bryan Gordon and Virgin Produced CEO Jason Felts will serve as Virgin Fest co-managing directors. Here’s more regarding the planned events:

Virgin Fest will expand Branson’s long-rooted holdings in the music and entertainment industry with an unparalleled experience centered around music, exploration, innovation, and generosity. With a mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability, Virgin Fest events will aim to stand out from the crowd in the live event arena. Music and Tech focused Virgin Fest events promise guests special ‘surprise and delight’ popups at each festival, cashless pay, seamless upgrades, innovative VIP experiences and non-profit integrations throughout … With Virgin’s signature customer service and hospitality focus top-of-mind, Virgin Fest events will take no small measure to ensure all guests are comfortable and have everything they need to enjoy their weekend. Highlights include but will not be limited to, premium food and beverage vendors, eco-focused hydration stations, clean flushing toilets, premium lodging and transportation options, and much more.

Virgin Fest venues and lineups will be announced at a later date.