Prince To Issue New Album Exclusively On TIDAL

By Andy Kahn Aug 8, 2015 10:15 am PDT

As we previously reported, Prince‘s backing group 3RDEYEGIRL confirmed the iconic guitarist will release a new experimental album this year. In addition to confirming a September 7 release date of the record titled HITNRUN, The Purple One has revealed an exclusive partnership with streaming platform TIDAL to issue the new LP.

Originally thought to be called The Hit & Run Album, Prince co-wrote the new tracks on HITNRUN with 3RDEYEGIRL Hannah Ford Welton’s husband and Joshua Welton who also co-produced last year’s ARTOFFICIALAGE album.

“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry,” said Prince.  “Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support.  And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster.  From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release.  If that’s what freedom feels like, HITNRUN is what it sounds like.”

TIDAL is currently the only streaming service hosting Prince’s extensive back catalog, though he recently shared a single on Spotify entitled “Share,” which you can stream below.

“Prince has always been a visionary, a free-thinker,” said Jay Z. “We’re honored to offer his breadth of work, ‘1999,’ ‘Purple Rain,’ etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”

Listen to the previously shared first HITNRUN single “HARDROCKLOVER”:

https://soundcloud.com/prince3eg/hardrocklover

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