Upper Deck Launches Grateful Dead 60th Anniversary Trading Card Set

Collectibles company Upper Deck partnered with the Grateful Dead on a new trading card series that commemorates the legendary band’s 60th anniversary. The Grateful Dead – 60 Years So Far… A Visual Trip box set is out now with more GD/Upper Deck collaborations to follow.

Each box contains the full 50-card base set collection of Grateful Dead iconography, classic characters and show posters, plus five bonus cards that may include serial-numbered hits, themed inserts or autographed cards signed by GD legacy manager David Lemieux. Familiar symbols like the Dancing Bears and Uncle Sam make appearances throughout, alongside rare 1-of-1 “High Potency Purple” editions and “Dancing Parallels” that Deadheads can collect.

There’s also “Transmissions from Dave’s Desk,” a series celebrating Lemieux’s work on the first 50 Dave’s Picks live archival releases, complete with artwork, setlists and show notes. Another theme is “Trippin’ Across Europe 1972” honoring the Grateful Dead’s historic tour of the continent.

“I’ve dedicated much of my life to showcasing the joy that the Grateful Dead spread through their music, so working with Upper Deck to translate that journey into trading cards has been really special,” explained Lemieux. “From characters that have become synonymous with the band to tour posters that are a trip through time, there is so much for Dead Heads to enjoy in this set.”