LIVE NATION ENTERTAINMENT ANNOUNCES NEW TOURING RECORD:
U2 360° IS THE MOST
SUCCESSFUL TOUR OF ALL TIME
Live Nation Entertainment today announced U2 360° is the most successful tour of all time. Following last night's sold-out show at
Morumbi Stadium in Sao Paulo, Brazil U2360° will break the previous record held by The Rolling Stones, Bigger Bang Tour which
grossed $554 million from 2005 - 07. With 26 shows left before the tour finishes in Canada on July 30, U2 360° will
also set a new record as the top grossing tour of all time, with final ticket sales due to surpass $700 million.
Arthur Fogel, U2's Tour Promoter and Producer said, "These numbers are staggering, a fantastic result. U2 have
invented a new style of rock show and they continue to deliver their fans the best possible live experience. An in-
the-round transportable stadium production is something that the touring industry has been trying to figure out for
some time. The extra capacity that the U2 360° creates also allows for a large number, several thousand in fact, of
low priced tickets at every show".
So far U2 360° has played to 5 million people across Europe, Russia, North America, South America, South Africa,
Australia and New Zealand. By the tour end on July 30, more than 7 million people will have seen this revolutionary
production with 110 shows in 30 countries across five continents.
U2's Manager, Paul McGuinness said, "That dollar figure for the gross looks enormous! Of course I can't tell
you what the net is, but I can tell you that the band spend enormous sums on production for their audience. Fans all
over the world agree that a ticket to U2360° is good value for money. We're really proud of this tour and this
achievement is great news, coming as we head back into North America."