Rock The Earth To Hold Mobile Phone Recycling Campaign
At San Francisco's Outside Lands Music & Arts Festival
Environmental advocacy organization Rock the Earth has announced that they will be leading a cell phone recycling campaign at this year's Outside Lands Festival in San Francisco this weekend.
In partnership with Musictoday, CollectiveGood and Gibson, Rock the Earth's mobile phone recycling campaign is part of the festival's Eco Lands Passport, which encourages green minded rockers to obtain "stamps" for doing certain activities. The program serves to keep fans engaged with the festival's environmental initiatives and gives participants the chance to win the opportunity to watch Pearl Jam, Dave Matthews Band or Tenacious D from the soundboard. Pick up a passport at the Eco Lands Info Booth and get stamps for biking or taking MUNI to the festival, recycling an old cell phone, registering to vote, volunteering with PG&E and more.
All festival attendees who bring a phone to the Rock the Earth booth for redemption will receive 20% off a future Musictoday purchase and entered into a daily drawing for CDs, DVDs, festival merchandise and one lucky Outside Lands mobile phone recycler will win a Gibson electric guitar. The more phones recycled, the less toxic chemicals threatening America's precious natural water supply.
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