ALL EYES ON MY MORNING JACKET
CURRENT TV'S "THE CURRENT FIX" TO PRODUCE FAN-SHOT CONCERT VIDEO
OF MMJ'S LOLLAPALOOZA 2007 PERFORMANCE WITH
THE CHICAGO YOUTH SYMPHONY ORCHESTRA
"The Current Fix" Calls Out to Fans to Document
With Cell Phones and Digital Cameras
One Classic MMJ Song for Inclusion in "All Eyes on My Morning Jacket" Video
My Morning Jacket |
My Morning Jacket fans will get the rare shot to unleash their inner concert video director when The Current Fix – Current TV's rock journalism program – produces "All Eyes on My Morning Jacket." Fans can shoot video of one classic MMJ song at Lollapalooza on Sunday, August 5 on their cell phones or digital cameras, and then upload their footage to www.current.tv/mymorningjacket. The Current Fix production team will take it from there, weaving together the collected footage and producing an entirely innovative concert video that captures the essence of MMJ's Lollapalooza show from every fan's perspective.
This is not your everyday, incendiary My Morning Jacket show either: For the event, MMJ will perform with the Chicago Youth Symphony Orchestra (CYSO). This will be the second collaboration for MMJ and CYSO – the two groups played together last fall after MMJ's summer performances with The Boston Pops.
"All Eyes on My Morning Jacket" marks the second such collaboration for The Current Fix. The first, "All Eyes on the Shins," documented one of the band's original performances of "Phantom Limb" – the first single from The Shins' latest album, Wincing the Night Away – at last year's Austin City Limits Festival. Hundreds of clips from fans' cell phones and digital cameras were uploaded and blended together to produce the video (which can be seen at www.current.tv/fix).
Since its inception, music programming has always been a major thread of Current TV's programming and online content. The Current Fix delivers a tapestry of music-driven coverage with a richness and immediacy unlike any other programming on television today. From the hottest up-and-comers to the world's music legends, The Current Fix reveals the untold stories in modern music. Called "the best integration of television and the Internet to date" by Rolling Stone magazine, the network's innovative music programming goes beyond the hype, by digging deep into the lives of favorite established artists such as Bono, The Shins, Perry Farrell and Mos Def; discovering the stories of bands on the rise, including Silversun Pickups, Cold War Kids, Chamillionaire and MSTRKRFT; and capturing the experiences of music lovers worldwide.
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http://www.current.tv/
[Published on: 7/29/07]
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