Built as a concert venue from the ground up, The Pageant boasts optimal sight lines and exceptional acoustics. No matter where you sit or stand, you will always be within 70 feet of the stage. Every seat is a good seat at The Pageant! The Pageant takes it’s namesake from The Pageant Theatre – an old movie theatre originally located a few blocks East of where The Pageant now stands. The Theatre, built in 1915, was actually the first movie theatre to feature stadium style seating in the St. Louis area. Capacity ranges from 1,000-2,300 depending on the type of event.