YONI

“I really wanted to come up with some kind of clever name to perform under and have some crazy album title that would stick in everyone’s head like no other. But in the end I came to the same conclusion I have about making music – what works best is what’s simple and honest. So here I am, Yoni, with my first release Ready For More.”

And with that statement we get a glimpse of the genuine intent behind Ready For More, an offering of modern, catchy pop/rock with clever lyrics and a healthy dose of guitar. All it takes is one spin of the opening song “Twentysomething,” a witty account of the transition from carefree youth to life in the real world, and you realize the potential this ska-flavored single could have on radio. But as you move on to the funk rock of “Tales of Higher Learning” followed by the acoustic laid back feel of “Maybe This Time,” you also realize the diversity of songwriting on display, both musically and lyrically. By the time you get to “Let the Devil Know,” a raucous pop/punk libertarian rant, you feel like you’ve ended up somewhere totally different from where you started and can’t wait to do it all over again.

Although this is his first foray as an original artist Yoni is an accomplished musician and producer who has been in the South Florida music scene most of his life, minus a four year stint at the University of Florida (an experience he documents colorfully in “Tales of Higher Learning.”) With an upbringing of lessons, competitions, and playing in bands ranging from rock and pop to jazz and classical, Yoni developed an extensive knowledge of music that would help lead him to a job working with Grammy winning guitar editor Aaron Stang at Warner Bros. Publications. It was there that he honed his skills in production and recording while learning about the business, all with the eventual goal of one day putting his own music out there.

When that day came Yoni enlisted the help of top session guitarist Dan Warner, (Christina Aguilera, Julio Iglesias, Teddy Geiger, Pink, Kelly Clarkson) and began to record the songs that would become his debut EP Ready For More. He explains the meaning behind the title which is a line from the first song “Twentysomething,” “I’m at that point in life where you stop caring so much about having a good time and really just want to do something worthwhile, leave your mark somehow. For me, releasing these songs is the beginning of that. There’s a lot I want to do in life and I feel like I’m already behind. I almost want to call this Ready For A Lot More.”

Within just a few weeks of releasing Ready For More, “Twentysomething” was voted a winner of the Broadjam College Credit contest for inclusion on its Indie Rock 101 compilation CD. That same week Yoni was also named a semi-finalist in the Florida Grammy Showcase. In addition to online promotion and opportunities like these, Yoni is playing shows around the South Florida area and building up awareness for a forthcoming full album release due spring 2007.