About Heavy Mojo
Heavy Mojo is a six-piece Hip Hop outfit from Atlanta that combines old school beats (think Beastie Boys) with classic guitar riffs (a la Led Zeppelin) fused with 70’s soul. Their style is unique yet familiar and their live show is unparalleled.
Most recently, the band caught the eyes and ears of hip-hop legend and SRC Records CEO, Steve Rifkind, after he caught a view of the bands live show. Rifkind quickly added the band to the ranks of multi-platinum artists, Akon and Wu-Tang Clan, with their signing to SRC / Universal Motown Records. Just off a global victory at the 2006 Global Battle of the Bands in London, with a $100,000 prize package and global tour, they put pen to paper with one of the most thriving labels in the record business. Set for a winter/spring 2008 major label release, the band is currently recording with Atlanta’s own hit producer Billy Hume, who has a recent credit on the hit song, “Party Like a Rock Star.”
The Heavy Heavy, as they are often called, first grabbed the attention of hip-hop industry tastemakers by winning first prize at the 2003 BMI Urban Music Showcase. However, rock soon caught on to Heavy Mojo’s contagious old school beats and the band began receiving airplay on Sunday School, 99X Atlanta’s (WNNX) groundbreaking program. The group also won first place in the 2004 99X Locals Only Competition, securing them a coveted performance slot at the 2004 Music Midtown Festival. Later that year, they took home the award for Best Live Act at the Atlanta Music Guide Music Awards and took home the 2005 People’s Choice Award, voted upon by both music fans and local industry professionals.
Released off the band’s indie label, Jank Recordings and distributed by Southern Music Distribution, Heavy Mojo took the do-it-yourself approach with the 2005 independent release It Is What It Is, which has sold thousands of copies. It is What It Is debuted the week of June 7th, 2005 as the 6 bestselling independent album and the 18 bestselling album in the nation according to StreetPulse’s daily sales chart. It was also the 3 best selling release at Criminal Records, Atlanta’s largest independent record store, right behind new albums from Coldplay and The White Stripes.
With a thrashing live show, Heavy Mojo continues to revitalize hip hop. Just like The Roots, OutKast or most recently Gnarls Barkley, Heavy Mojo is pushing boundaries and turning heads. All it takes is one Mojo show to convert random concert-goers into lifelong fans.
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