Twitter Teams With Live Nation For Live Concert Streams

By Andy Kahn May 3, 2017 2:16 pm PDT

Twitter has revealed a partnership with Live Nation to host live video concert streams. The announcement came at the sixth annual Digital Content NewFronts conference being held in New York City.

Twitter’s announcement confirmed plans to host live video webcasts for such acts as Portugal The Man, Train, August Alsina and Marian Hill. The inaugural Twitter Live Nation concert webcast will feature Zac Brown Band performing on Saturday, May 13 at Verizon Wireless Amphitheatre at Encore Park in Alpharetta, Georgia.

“Music has always been one of the most Tweeted about topics on the platform,” Twitter COO Anthony Noto told TechCrunch. “And now fans around the world will be able to experience concerts live on the same platform where they talk about what’s happening in music.”

“Our partnership with Twitter allows us to amplify the live music experience creating a tool for artists to reach millions of fans around the world,” Live Nation chief strategy officer Jordan Zachary said. “Through Twitter’s product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year’s most exciting concert events.”

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