SXSW 4 Japan Telethon


A Livestream telethon spearheaded by Hanson and in partnership with SXSW has been organized by some musicians gathered in Austin for the event. The hosted telethon was drawn together in a short 24-hour period through tremendous efforts from all involved, with the aim of offering assistance and support to victims of the magnitude 8.9 earthquake on March 11th, 2011. The earthquake and resulting tsunami has left countless dead and homeless across Japan and the Pacific region.

Friends and acquaintances from across the music industry will gather from 12 p.m. Saturday to 12 a.m. Sunday to donate their time – and music – to support the cause. Those who can’t be in Austin can still join the event live by tuning in to a Livestream online telethon featuring back-to-back performances and chats by notable and new artists, driving the audience to donate to the American Red Cross. (Watch embed below or click here to watch).

Scheduled performances and appearances include Michael Stipe of REM, John “JoJo” Hermann of Widespread Panic, North Mississippi Allstars, The Boxer Rebellion, Hanson, Johnny Polygon, Andy Grammer, Stephen Kellogg, Anna Nalick, Jackson Harris, Charlie Mars, Bowling For Soup, An Horse, AWOLNATION, The Parlotones, Dale Earnhardt Jr Jr, Rayland Baxter and many more.

Watch live streaming video from sxsw4japan at

All proceeds from the event will go directly to the American Red Cross. Featured songs from the event will be sold as a part of a benefit project. Fans can find out more by going here or on Twitter @sxsw4japan.

All donations can be directed to the American Red Cross by calling 1-800 RED-CROSS or simple $10 donations can be sent by texting RedCross to 90999.