Watch MGMT Throwback To ‘90s With ‘Bubblegum Dog’ Video

MGMT shared a new single, “Bubblegum Dog,” from their upcoming new studio album, Loss Of Life. The track arrived with an accompanying video directed by Julia Vickerman and writer/director/The Best Show co-host Tom Scharpling that pays tribute to 1990s alternative music videos.

MGMT – Andrew VanWyngarden and Ben Goldwasser – will release Loss Of Life on February 23. The album is MGMT’s first since 2018 and marks their first on the Mom + Pop record label following a lengthy stint at Columbia Records. MGMT collaborated with producer Patrick Wimberly on the pending 10-song album.

“Bubblegum Dog,” joins the previously shared single “Mother Nature.” Regarding the nostalgia-driven video accompanying the latest album track, directors Vickerman and Scharpling stated:

“We all saw the video for ‘Bubblegum Dog’ as an opportunity to combine the charming, DIY, surreal, cardboard craft aesthetic of shows like Yo Gabba Gabba and The Mighty Boosh with these ultra-serious grunge videos we grew up watching on MTV – all that heavy, brooding angst smashed up against absurd childlike fun.

“Ben and Andrew are legitimately funny guys, so we were excited they got to really go for it with their acting, paying homage to the eternally moody mid-’90s rock stars they looked up to when they were kids. They were completely game for everything, playing around with different wigs/costumes/personas/facial hair and continually chiming in with new ideas along the way. That was a wonderful feeling, because it let us know they were having a good time. For the climax of the video, they let us shoot gallons of pink slime at their faces, which we appreciated. Ben got quite a bit in his mouth, which was unintentional … but he thought it was funny, so then we were allowed to think it was funny.”

View MGMT’s “Bubblegum Dog” video below: