Live Nation Working On Booking Acts For Alpine Valley In 2018


While the iconic Alpine Valley Music Theatre in East Troy, Wisconsin did not host any concerts this year that will not the case in 2018 if all goes according to plan. Live Nation manages the 27K outdoor amphitheater and one of the company’s vice presidents told The Gazette, “Our intention is 100 percent to open in 2018.”

As Live For Live Music points out, Live Nation’s Jon Reens shared further details about the company’s plans for the 27,000-capacity venue in a recent Gazette article. “When we were faced with the difficult decision of whether or not we’d be able to open this season, and the decision was made to stay closed, we started (recruiting acts for 2018) right away,” Reens said.

While Reens wouldn’t get into specifics, he did mention Live Nation has reached out both to acts that have made Alpine Valley a regular stop in the past as well as newcomers. “It’s one of those things that is kind of fluid. We don’t just go to a handful of acts and try to have them come play that building. We go out to a number of artists, some who have played there in the past. As we find artists that are available, then really we enter into discussions for them in the availability of venues,” Reens added. “It’s dependent on whether the artists make the decision of when and where they’re going to be on the road.”

Live Nation hopes to elaborate on further plans for the future of the venue “by the end of this year or early 2018” as per The Gazette. Though the venue didn’t host any concerts in 2017, Live Nation has been tending to repairs and has been working on improvements to Alpine Valley. A good sign for potential shows next year comes from Michael Cotter, director of the Walworth County Department of Land Use and Resource Management, who told The Gazette Live Nation submitted a business license application for 2018 – a permit needed from local officials each year.

Alpine Valley hosted concerts from Dead & Company, Dave Matthews Band, Jimmy Buffett and others in 2016.

[Phish – Fuck Your Face – Live At Alpine Valley]