KEEN Unveils Sandal Line Featuring Jerry Garcia’s Artwork

Footwear company KEEN detailed a line of products featuring the artwork of Jerry Garcia that comes out of a partnership formed with the late guitarist’s family. A portion of proceeds from the KEEN x Garcia line as part of the #VoteLove campaign will benefit HeadCount, and the non-profit, non-partisan organization’s mission of using “the power of music to register voters and promote participation in democracy.”

Garcia’s “New York At Night” and “Banyan Tree” artwork are used in the collection, which goes on sale on what would have been Jerry’s 78th birthday this Saturday, August 1. The KEEN x Garcia UNEEK sneaker sandal and KEEN Newport water sandal each come with packaging that features Jerry’s “Fish” artwork on the front of the cover and the inlay from his “Tiger” guitar on the back of the cover. KEEN Together masks and a trio of bag models will also be available as part of the KEEN x Garcia collection.

“Jerry Garcia’s music helped define a generation’s values of togetherness and community. KEEN was founded with similar values of bringing people together and doing the right thing,’ noted Erik Burbank, KEEN Chief Brand Officer. “It’s hard to imagine a better fitting or more exciting partnership. We’re on a mission to encourage people to take action and foster more love in the world. We see this as an alliance of two originals coming together with shared values to make a difference. We want fans to Vote Love in their everyday actions.”

“At times like these it’s important to speak up for what you believe in!,” added Jerry’s daughter, Trixie Garcia. “We, the Jerry Garcia Family, have banded together with KEEN Footwear because we, like you, value being socially responsible and eco-conscious! One way to help make a better world is to vote!! We are thrilled to kick things off with KEEN, by supporting HeadCount through the Vote Love campaign. Vote Love!!”