KAABOO Texas To Debut In May 2019


The organizers of the KAABOO Del Mar festival will expand the brand to new destinations in 2019. KAABOO recently announced KAABOO Cayman in Grand Cayman and today confirmed a partnership with the Jerry Jones Family that will lead to the inaugural KAABOO Texas. The event will be held at AT&T Stadium in Arlington, Texas – the home of the Dallas Cowboys – May 3 – 5, 2019.

AT&T Stadium boasts a capacity of nearly 100,000. “The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” said KAABOO Chief Brand + Marketing Officer Jason Felts in a press release. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”

“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us. KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event,” added Stephen Jones, Chief Operating Officer of the Dallas Cowboys. Look for the event to feature “a lineup with a rock-centered focus, complete with chart-topping hit makers, bucket-list artists, and the familiar nod to local culture.” In addition to music, KAABOO Texas will include art installations, comedy and food and drink experiences.

A lineup announcement is due later this year.