KAABOO Texas To Debut In May 2019

By Scott Bernstein Apr 5, 2018 8:06 am PDT

The organizers of the KAABOO Del Mar festival will expand the brand to new destinations in 2019. KAABOO recently announced KAABOO Cayman in Grand Cayman and today confirmed a partnership with the Jerry Jones Family that will lead to the inaugural KAABOO Texas. The event will be held at AT&T Stadium in Arlington, Texas – the home of the Dallas Cowboys – May 3 – 5, 2019.

AT&T Stadium boasts a capacity of nearly 100,000. “The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” said KAABOO Chief Brand + Marketing Officer Jason Felts in a press release. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”

“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us. KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event,” added Stephen Jones, Chief Operating Officer of the Dallas Cowboys. Look for the event to feature “a lineup with a rock-centered focus, complete with chart-topping hit makers, bucket-list artists, and the familiar nod to local culture.” In addition to music, KAABOO Texas will include art installations, comedy and food and drink experiences.

A lineup announcement is due later this year.

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