Bernard Sumner & Hot Chip Music Video for Converse
By Team JamBase Nov 17, 2010 • 12:05 pm PST
Today, Converse releases the dynamic music video to the original song ‘Didn’t Know What Love Was’ – a genre- blending collaboration featuring outstanding British artists Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis and Joe from Hot Chip and Hot City.
Directed by renowned Sweden-based Video Director Andreas Nilsson (MGMT ‘Flash Delirium’, Miike Snow ‘Rabbit’, Fever Ray ‘If I Had a Heart’, Yeasayer ‘Madder Red’) the video has, as Nilsson describes it, “a dry sense of humour, combined with a rather frantic visual idea.”
Converse’s year-long campaign celebrating the British music scene has been championed by the release of the hot new track ‘Didn’t Know What Love Was’ with remixes by Hot City, Chew Lips and Hudson Mohawk.
