AEG Live & Superfly In Talks For New Colorado Music Festival

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Two of the nation’s most prestigious promoters, AEG Live and Superfly, are currently looking at locations in Denver and “another undisclosed Colorado city” to host a new music festival in 2018. AEG consultant David Erlich spoke with the Denver Post and revealed San Francisco’s Outside Lands is being used as a template for the potential festival.

Erlich said the companies are scouting “a couple of locations” in Denver such as the Overland Golf Course as well as the aforementioned “undisclosed Colorado city.” The new festival would combine music, food, culture and a nonprofit component. “70,000 people come each day to Outside Lands, so that would be an ultimate goal,” Erlich mentioned about the size. “But not at the beginning. We would be more conservative than that.”

The Denver Post also spoke with Grace López Ramírez of the City of Denver’s Office of Special Events, who told the paper officials have met with similar figures in San Francisco to get a grip on the impact a potential festival might have on the golf course. “We don’t want to destroy our resources,” Ramírez said. Last year AEG Live launched the Vertex music festival which won’t be held in 2017 due to concerns from local residents and official. Erlich told the Post the company aims to learn lessons from Vertex for the new venture. “If you look, AEG has every right to be very proud of how they’ve worked in community and wouldn’t do this if they wouldn’t end up in similar situation,” Erlich said. “We take it very seriously. We’re starting the discussion and listening process and that’s going to guide how this goes.”

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