Relix, the magazine for music, announced the “Wear Your Music” campaign—a new way for music lovers who wear their favorite bands on their sleeves—to now wear them on their wrists. Created by noted designer Hannah Gasner of Azu Studio and Relix President/Publisher Steve Bernstein, the Relix Band is a fashionable accessory created by the previously played strings from top artists. The bracelets are available at www.relix.com/wearyourmusic.
Wear Your Music
Participating artists currently include Phil Lesh, Bob Weir, Ben Harper, Buddy Guy, Dave Schools, Death Cab for Cutie, Disco Biscuits, John Bell, Keller Williams, Les Claypool, Dickey Betts, Goo Goo Dolls, Michael Franti, Ziggy Marley, David Grisman, moe., Bela Fleck, Umphrey's McGee, Slightly Stoopid, Little Feat, Baaba Maal, Warren Haynes and more. Additional artists will be announced.
All profits go to charities personally selected by the donating artists, or to the following music-related charities: voter-registration organization Headcount; Grateful Dead charity The Rex Foundation; SEVA, which works to reduce avoidable blindness; and Rock ‘n’ Wrap It Up, which delivers leftover backstage catering to people in need.
Gasner remembers how she began making guitar string bracelets, "I came up with the idea years ago as gifts for my musician friends and their families." The sentimental accessories struck a chord with Steve Bernstein, and the two became partners in the Wear Your Music charity campaign.
“To me, this is the perfect piece of memorabilia for the passionate music fan,” says Bernstein. “What better way to get close to your favorite artists than to wear their strings.”
Bernstein added, “This is an exciting initiative for us and it was extremely important to us and the artists that the profits from the sale of the bracelets go to charity.”
JamBase | New York
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