Anyone who has even vaguely been paying attention to the music world at large knows Big Boi. As half of Outkast, Big Boi was part of what may boil down to be the most influential band of the decade. That said, we damn well better pay attention to what his Purple Ribbon label (formed in the wake of Outkast's departure) throws at us. Antwan Patton (aka Big Bio) explains the label moniker while referencing his Atlanta-based dog breeding business, "My 'Purple Ribbon' dogs have a strong blood line that goes back three generations. I want to put out potent funk music. Purple Ribbon is gonna be so strong you can smell it."
In addition to Big Boi's trademark, tweaked-out ATL-flow, we find a slew of hot names sprinkled throughout this 22 song compilation, including Bubba Sparxxx, Killer Mike, C-Bone, Sleepy Brown, Goodie Mob, and more. Immediately grabbing the attentive ear, the first track features a choice sample from "Aquemini" (off 1998's double-platinum release of the same name) and drops into another track featuring Big Boi "Kryptonite [I'm On It]" — which he kills by the way. As good as every artist is on Got That Purp, Big Boi is a tough act to follow. Besides a few of the smoother, R&B-heavy tracks (such as "Time Will Reveal" featuring Janelle Monae), if there's a weakness here it's the fact that we don't have Big Boi on every track. But that's not the point. Not only is this an outlet for Big Boi to rap on, it's a way for him to present the artists he digs, a place for him to promote the folks he feels need some more love.
Other highlights include the bedroom sizzler "Me, My Baby & My Cadillac" featuring Sleepy Brown's sultry vocals, the club-ready "U Got Me!!!" with Scar and Big Boi, and "Claremont Lounge" (Bubba Sparxx, Killer Mike, Coool Breeze) with it's fonky, freaky, spaced-out oscillating keyboard back, not to mention all the instrumental-based interludes and absurdly cool beats and production. There have only been a handful of artists who have been able to remain pertinent to the mainstream pop community while maintaining their vision, their sound, and their creative drive; Big Boi ranks among the elite in this category. If that's not enough to keep your ear glued to Purple Ribbon you better re-think your own musical vision.
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