Instant Live, Clear Channel Entertainment's new music program, will offer fans a new concert experience through an exclusive collaboration with popular jam band moe. and Coca-Cola. Instant Live will record and duplicate the majority of live shows on moe.'s U.S. tour this fall, which will include stops in clubs and theatres across the U.S. After each concert, fans will have the opportunity to buy high quality CD sets of the entire performance, available just minutes after the show.
After a successful test run involving recording, duplication and sales with the Allman Brothers Band this summer, Instant Live is expanding their program to include a full-scale national tour. The moe. Coca-Cola Instant Live Tour promises to provide music fans with an original new way to enjoy live music.
Instant Live, previously tested in clubs in Boston and in amphitheatres with the Allman Brothers Band tour over the summer, offers fans the opportunity to purchase and walk away with a CD of the concert they just attended before they leave the venue. Instant Live concerts are recorded using a combination of ambient microphones and feeds from the soundboard. The program employs state-of-the-art technology to duplicate, package and deliver CDs in as few as five minutes after a show. Fans will soon be given the option of pre-ordering the CD when they purchase concert tickets or purchasing the CD immediately following the performance.
"We have embraced live concert taping for years and that will not change," says Jon Topper manager of moe. "What will change is that fans will now be able to get soundboard recordings, which are of much higher quality. moe. fans have asked us to make more shows available to them. The logistics and cost were prohibitive. Now with Coca-Cola and Clear Channel getting involved we can provide our fans with the recordings they want at an affordable price."
Rising from college bars in upstate New York, moe. carved a niche for themselves with a distinct blend of Americana, playful melodic turns, exceptional songwriting, and diverse arrangements. Formed in Buffalo, NY, in 1991, the band has spent the past twelve years amassing a devoted following through relentless touring and the release of several acclaimed studio recordings.
Their most recent release, Wormwood, is a tour de force that combines basic tracks recorded at live shows in the summer of 2002 with studio jams and overdubs. The result is a continuous piece of music that captures the excitement of their performance with the high quality sound and editing of a studio album.
Prices have not been set for the Instant Live recordings.