THE ORDINARY WAY RELEASES NEW ALBUM

BOS Music, a next-generation record label based in the Washington, DC, area, has signed a record deal with The Ordinary Way, a band that has impressed audiences for years with its mix of rock, jazz, blues, improvisation, reggae, and soul. The seven-member group stands ready to expand its reach in 2003 with heavy touring across the United States, including major festivals. "The Ordinary Way has it all," said Skip Daly, co-founder of BOS Music. "They are a group of great musicians who have been paying their dues and building a fanbase. With BOS Music's promotional and distribution muscle behind them, there's no telling how far this band can go."

Under the deal, BOS Music financed production and manufacturing of the band's new release, Dojo, which was released just this week on May 20, 2003. The Ordinary Way will celebrate the release with its fans on May 22, 2003 at a special CD release show at The State Theatre in Falls Church, VA (the Hackensaw Boys will open). BOS Music will manage nationwide distribution of the record through its affiliation with Redeye Distribution and provide promotional support. "The band is excited to be working with BOS Music, which has an artist-friendly approach that's so uncommon in the industry today," said Greg Keyser, The Ordinary Way's manager and co-booking agent. "We're looking forward to big things in 2003."

The Ordinary Way, which prides itself on a stellar live show, already has two other releases under its belt. Its debut Rising was recorded and released in 1998/99. Death and Taxes was released at The State Theatre in Falls Church, VA on July 27th, 2001. The band includes Gordon Sterling on lead guitar and vocals, Fabienne Gustave on lead and backup vocals, Chris Stringfellow on bass and rhythm guitar, Austin Mendenhall on the mandolin and rhythm/lead guitar, Jesse Hooper on keyboards and synthesizers, and Robin Boldt and Ryan Leonardo on percussion. According to Eric Brace of the Washington Post, The Ordinary Way "puts egos aside, ensuring that the whole is greater than the sum of the parts, though the parts (all seven of them) are none too shabby." Laurin Wollan, of The Music Monthly, calls The Ordinary Way "a powerhouse of a band... that will keep gaining speed wherever it roams."

BOS Music is a next generation record label, which also provides a menu of customized services for artists including distribution, fulfillment, media relations, and promotional tour coordination. Other BOS Music artists include Todd Sheaffer, From Good Homes, Railroad Earth, and Jess Klein.

The Ordinary Way Tour Dates

Dates are constantly changing and being added. Please stay in touch with www.theordinaryway.com for updates!

[Published on: 5/21/03]

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