New DJ Shadow Site

DJ Shadow Announces Re-launch of djshadow.com
New Site Offers Exclusive New Releases And Digital Downloads

DJ Shadow

Internationally acclaimed DJ, producer and recording artist DJ Shadow announced the re-launch of his website djshadow.com. In addition to offering previously unreleased content, exclusive deluxe albums and mixes and the ability to purchase digital and physical product in one shopping cart system, the site introduces an empowering new platform that connects Shadow directly with his fans. Shadow’s store will now sell the licensed digital content to his global fanbase on an independent level on a self-run platform. The newly revamped site is the end-all-be-all destination for all things DJ Shadow and is at the very cutting edge of website content and technology.

Unlike most artist sites that transfer the buyer to another storefront, Shadow is accessing his own music direct from his label, marking a unique new paradigm in artist-run stores. For the first time, Shadow’s works can now be sold directly from the artist to the fan. This new platform is designed to give DJ Shadow the maximum amount of control and involvement in his site and a more intimate and direct experience for his fans.

With Shadow’s prolific past of mixes and recorded live shows, the new store promises frequent updates. For the hardcore fan and the curious browser alike, there have been massive content updates in all major archive categories including discography, photo and press galleries. The new site also showcases an outstanding new visual design, complete with alternating daytime/nighttime lighting styles. Visitors can also follow Shadow’s Twitter feed and stay current with his latest video blog.

In more recent news, DJ Shadow consulted and contributed several mixes for DJ Hero and appears as an in-game character in one of the most anticipated new video game launches of 2009.