Live Nation Purchases Bonnaroo
By Andy Kahn Apr 28, 2015 • 9:00 am PDT
Founding Bonnaroo Music and Arts Festival organizers Superfly and AC Entertainment have agreed to sell controlling interest in the multi-day festival to Live Nation. As part of the partnership Live Nation assumes part ownership in the Great Stage Park festival grounds, or The Farm in Manchester, Tennessee. The financial terms of the deal were not disclosed.
Superfly and AC Entertainment will stay on to manage the festival and its initiatives including Bonnaroo’s non-profit arm, the Bonnaroo Works Fund and other sustainability and community building efforts.The 2015 Bonnaroo Music and Arts Festival is scheduled for Thursday, June 11 through Sunday, June 14.
“We are strengthening our commitment to create the best possible experience at Bonnaroo,” said Rick Farman, co-founder, Superfly. “Through this partnership with Live Nation, we’re even more empowered to enhance the festival while preserving the integrity of the event that we’ve thoughtfully built over the past 14 years.”
Yesterday, Bonnaroo announced an exclusive three-year pact with Red Bull Media House to livestream the festival. Billy Joel, Mumford & Sons, Deadmau5 and My Morning Jacket are among the Bonnaroo 2015 headliners.
“Partnering with Live Nation is a milestone for Bonnaroo,” said Ashley Capps, founder, AC Entertainment. “It opens up tremendous opportunities for us to continue to evolve the Bonnaroo experience in an exciting, powerful way.”
“The addition of Bonnaroo builds on Live Nation Entertainment’s world leading festival portfolio of over 60 marquee festivals such as: Austin City Limits Music Festival, Lollapalooza, Reading, Leeds, T in the Park, Electric Daisy Carnival, Rock Werchter, and Watershed Music Festival to name a few,” said Michael Rapino, Live Nation CEO and president. “We continue to expand the industry’s most unparalleled and scalable festival platform all while driving strong revenue and growth for Live Nation on a global basis. Bonnaroo is another crown jewel in this festival channel strategy, one that appeals to both fans and artists in uniqueness and experience.”
Check out the Bonnaroo entry in the newly redesigned JamBase Festival guide.
Superfly and AC Entertainment will stay on to manage the festival and its initiatives including Bonnaroo’s non-profit arm, the Bonnaroo Works Fund and other sustainability and community building efforts.The 2015 Bonnaroo Music and Arts Festival is scheduled for Thursday, June 11 through Sunday, June 14.
“We are strengthening our commitment to create the best possible experience at Bonnaroo,” said Rick Farman, co-founder, Superfly. “Through this partnership with Live Nation, we’re even more empowered to enhance the festival while preserving the integrity of the event that we’ve thoughtfully built over the past 14 years.”
Yesterday, Bonnaroo announced an exclusive three-year pact with Red Bull Media House to livestream the festival. Billy Joel, Mumford & Sons, Deadmau5 and My Morning Jacket are among the Bonnaroo 2015 headliners.
“Partnering with Live Nation is a milestone for Bonnaroo,” said Ashley Capps, founder, AC Entertainment. “It opens up tremendous opportunities for us to continue to evolve the Bonnaroo experience in an exciting, powerful way.”
“The addition of Bonnaroo builds on Live Nation Entertainment’s world leading festival portfolio of over 60 marquee festivals such as: Austin City Limits Music Festival, Lollapalooza, Reading, Leeds, T in the Park, Electric Daisy Carnival, Rock Werchter, and Watershed Music Festival to name a few,” said Michael Rapino, Live Nation CEO and president. “We continue to expand the industry’s most unparalleled and scalable festival platform all while driving strong revenue and growth for Live Nation on a global basis. Bonnaroo is another crown jewel in this festival channel strategy, one that appeals to both fans and artists in uniqueness and experience.”
