PH: How many shows do you currently have listed on IROCKE?
CW: There are over 12,000 shows that have been listed on our site to
supply goes up and down
so any specific number I give you will change in 10 minutes, both higher and lower.
Today, there are over 2,000 live
performances broadcast monthly on a variety of different platforms.
PH: Why should a user sign up for an IROCKE profile?
CW: There are multiple reasons for a user to have an IROCKE profile.
There are 150
million viewers who
watch live video streams each month, a viewership projected to outgrow the American
television market by 2014 as it
reaches an estimated 315 million viewers. As the live digital and music concert markets
converge, we believe that
this new music-social marketplace will grow to be the central backbone of the music
industry. Whether the user is an
artist, a source, a fan, or a mix of the three. For fans, IROCKE offers the simplest way
discover and attend live digital
concerts from anywhere on the planet. For artists and brands, IROCKE is a powerful and
customizable platform for
distributing and promoting live digital performances and appearances worldwide. Overall,
IROCKE is a live digital
PH: What features are coming?
CW: There will be a much more powerful product, something similar to our
that we operated
FOREVER FESTIVAL on. A much cleaner, more powerful user interface that will create the
optimum user experience
and that will give fans the ability to get to live digital concerts much easier. There
will also be a mobile component,
but I can't give away much more detail at this time. We are effectively positioning
IROCKE to be the epicenter of the
live digital music ecosystem by defining and accelerating this medium and ultimately
creating a live digital music
PH: Which event has had the largest "attendance" so far?
CW: In the music space, I would have to say that TommorrowLand 2013,
Festival, along with
Bonnaroo and Outside Lands music festivals, are among the largest live digital music
events to date.
PH: How Is streaming effecting the music industry as a whole? All
positives or some
CW: Overall, I would say it's still too early to tell exactly what kind
effect it will have. Do I think it will
hurt the live physical concert industry? Absolutely not. It will only provide for a
larger audience and more
interaction. Will it replace the live physical environment? Never. Being at the
physical event will always remain first,
but the webcast component is a sure second. I see problems within the labels because they
have their own models,
however it's been interesting to see different labels like Sony, Warner Bros, etc. use
this medium as a marketing tool.
I think it will positively play a massive role in the music world within the next couple
of years as the live digital model
will become larger than physical music and recorded music combined.
PH: Approximately how many users are there for IROCKE? What are the
CW: iROCKE is currently hovering right around the 200,000 monthly unique
far as users on our
site go. The benefits of registering for our service are multi-fold. You have the
ability to create a user profile where
you are able to favorite artists and "sources" that will ping you when a show is announced
or scheduled to go live. Another benefit is building your online ticket profile, as we
provide users with
digital "ticket stubs" on their
profile. There's the sense of community as music fans are listening, discovering and
sharing live digital concerts
regularly. Lastly, the most beneficial reason to register for IROCKE is to now have
access to the latest live digital
concerts happening from around the world at the click of a button.
So go check out IROCKE.com. Who knows, you might find your favorite band playing
or discover a new
favorite. Happy streaming!
Written By: Parker Harrington