Born and raised in Caballito, a middle-class neighborhood of Buenos Aires, Argentina; Juan Data discovered hip-hop and dance music culture at the early age of 13. While his parents wanted him to spend time outside practicing sports, he was locked in his room, The Laboratory, making mix tapes with songs recorded from the radio, practicing the newest breakdance moves, drawing comics or recording rap songs with his friends.

During the mid-to-late 90's, while studying journalism in college, Juan Data became a major force in the underground... more