10cc Question: what do Axl Rose of Guns N'Roses, The Flaming Lips' Wayne Coyne, TV/radio presenter Chris Evans, The Pretenders' Chrissie Hynde, Huey Morgan of Fun Lovin' Criminals, The Feeling's Dan Gillespie, Sophie Ellis Bextor and at least 30 million other people around the world have in common?

Answer: they are all 10cc fans.

The missing link between The Beatles and the Gorillaz, 10cc ruled the pop world at a time - the 1970s - when the charts were dominated by some of the most creative and colourful artistes in pop history. Unlike David Bowie, Queen, Elton John or Rod Stewart - all of whom they stood shoulder-to-shoulder with for a decade - 10cc worked not on image or celebrity-status, but on the art of making highly sophisticated rock masterworks into simple-sounding pop hits