Bonnaroo & YouTube Announce Bonnaroo365 Partnership

FESTIVAL TO PRODUCE AND CURATE CONTENT
UNDER “BONNAROO GOOD STUFF” BRAND

Bonnaroo and YouTube are excited to announce Bonnaroo365. Launched on May 7, 2012, Bonnaroo 365 will take the approach of the festival that Rolling Stone named as “one of the 50 moments that changed the history of rock and roll” and evolve it from an annual terrestrial event into a digital entertainment destination.

Themed around the pursuit of “Good Stuff,” the literal meaning of Bonnaroo, the channel will feature talent-driven episodic originals, daily comedy and music programming as well as an archive of legendary festival performances. All of it curated and produced by the Bonnaroo producers. Check out some of the series planned below.

Back To The Farm: The Bonnaroo Archives

This ongoing programming features some of Bonnaroo’s most epic live performances. Phish, Mumford & Sons, My Morning Jacket, and Metallica are just a few of the artists to be included. The series begins with the My Morning Jacket performance from Bonnaroo 2011. It’s available now here for seven days.

Janson Skivvy: Festival Director

Rhys Darby, who is most famous for his role as Murray in HBO’s Flight of the Conchords, plays Janson Skivvy, the Bonnaroo Festival Director. Now that he’s at Bonnaroo, he’s got big ideas — they’re just completely different from everything he planned. From dropping in on bands to make their songs “better” to helping vendors and fans, Jensen’s rock and roll attitude has got it covered.

Adventures In: Mardi Gras

Directed by Casey Neistat, these mini-documentaries give a taste of the real New Orleans and Mardi Gras to the uninitiated. The series features music, parades, parties, partyers and some true legends of New Orleans. Neistat’s films are shot in a spontaneous style, allowing viewers to experience the event first-hand. Watch the Adventures In: Mardi Gras trailer here.

Check Bonnaroo365 for more information.