Treasure Island Music Fest 2010 | S.F. | Review | Pics

Words by: Eric Podolsky | Images by: Josh Miller

Treasure Island Music Festival :: 10.16.10-10.17.10 :: Treasure Island :: San Francisco, CA

Check out Josh Miller's fab photo gallery here.

Treasure Island Fest '10 by Josh Miller
As far as urban music festivals go, the Bay Area has got it made when it comes to gorgeous, out-of-the-way-yet-accessible locations to stage big parties. Now in its fourth year, Treasure Island Music Festival takes the cake for most unique location, situated right on the shoreline of the man-made island, a few miles offshore from SF. As there was no parking on the tiny island, a brigade of upscale buses provided free shuttle service to and from the island from downtown SF, which proved to be convenient, comfortable and efficient. Once inside the fairly small festival grounds, we were greeted to gorgeous views of the SF cityscape across the bay. Unfortunately, our luck ran out with the weather, as the Bay Area was bombarded with cold, clouds, wind and its first rains in months, right in time for festival weekend (after highs in the 80s earlier in the week). This took Saturday's under-dressed crowd by surprise, and many were seen huddled against the Bay's whipping winds, which swept across the exposed festival grounds.

With two closely situated stages sharing one field and no overlapping sets, this festival was a marvel of convenience that made it easy to expend as little effort as possible to catch your favorite bands. There were no half-mile walks from stage to stage, only leisurely strolls within the field's confines. The icing on the cake was the inclusion of the Silent Disco this year, which offered the crowd a headphone-dance-party alternative to the main acts throughout the day. DJ Motion Potion's set really got my Saturday evening going right, as he induced a big headphone-funk dance party under a canopy of lit-up trees.

This year's lineup was as indie as ever, and with the two days distinctly separated into "electro-dance-DJ day" and "sentimental-indie-rock-collective day" you may as well have been at two different festivals over the course of the weekend. Saturday's sold-out raver crowd swelled throughout the day, reaching a saturation point for Deadmau5's Daft-Punk-scale house music extravaganza. The electro beats of band after band carried the neon island party into the night before we were forced to board the buses, which deposited us back into the real word of downtown San Francisco.

Sunday was a different animal altogether, as cold and rain hit early in the day, putting a damper on affairs early on. Fortunately, the rain disappeared around 2 pm, and the rest of the day went along smoothly, and we were serenaded with the finest indie music around. Lovely harmonies, huge bands and well-crafted songs dominated the day, and the noticeably subdued and smaller crowd was all smiles, with many a couple seen making out all over the place.

The separation of each day into a general musical genre proved to be a smart decision that paid off for everyone, as people were able to choose which day to attend based on their musical tastes. Overall, even with lousy weather, the bands delivered in a big way, and the setting was naturally breathtaking and surreal. What more could you want from a festival?

Continue reading for Saturday highlights...


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