DEVO: Something for Everybody Letterman Performance
By Team JamBase Jun 17, 2010 • 6:33 am PDT
DEVO is back with their first album of original material in twenty years. Something for Everybody (released June 15 on Warner Brothers). To celebrate the release, the group held a cat listening party this past Tuesday. The chosen cats listened to the album on loop for nine straight hours. Click here to see what happened.
The group hired international advertising agency Mother, in order to achieve the maximum amount of marketability and mass appeal. The agency held focus groups on album cover art and song selection in various locations throughout the country. All twelve tracks and cover art (with new blue domes in place of the trademark red energy domes) are focus group approved!
Vocalist Mark Mothersbaugh says, “We were doing it both for real and also kind of a little bit as a joke, poking fun at pop culture.”
DEVO performed on the Late Show with David Letterman on Tuesday, June 15, The Colbert Report on Wednesday, June 16, and will appear on Regis and Kelly on Friday, June 18.
In order to promote the new album, the group has just released the first episode in a five-part reality series documenting the creation and launch of Something for Everybody. Check out the video below for the first episode:
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