AEG Live, the organizers of Electric Forest, have struck a deal with The Double JJ Ranch to
keep the long-running event in Rothbury, MI for the next ten years as per MLive. The deal was confirmed to MLive on Tuesday by
one of the principals of The Double JJ Ranch's ownership group, Antler Bar Amusements
LLC, Norm Halbower.
Antler Bar Amusements LLC wound up sealing the deal with AEG Live after The Double JJ
Ranch's previous owners were unable to meet conditions of a court order that would've
allowed them to reclaim the Ranch, which has hosted Electric Forest each year. Over
35,000 festivalgoers attended the 2014 installment of Electric Forest in June, which
featured performances from the likes of String Cheese Incident, Umphrey's McGee,
STS9, Ms. Lauryn Hill and Cut Copy.
Halbower told MLive that preparations are already underway for next year's festival,
"I can assure you that there will be a festival next year. Part of my reasoning is
they have had representatives going through our forest checking trees and doing
preliminary stuff like they do every year." Antler Bar Amusements has already
invested $2.4 million on upgrades at The Double JJ Ranch according to MLive including
"new roofs, upgraded rooms, new flooring and cabinets at Back Forty cabins, and
upgrades to the water park." Halbower does warn that the only potential issue which
could derail future Electric Forests at the Rothbury site is the loss of support from
the local township board. However, the Grant Township Board has been behind the
festival since 2011 and Halbower doesn't see that changing.
[Published on: 9/4/14]