NAS: HIP-HOP’S PROTECTOR
By Team JamBase Mar 29, 2007 • 12:00 am PDT

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Nasir Jones, son of legendary jazz trumpeter Olu Dara, was born September 14 1973 into New York’s infamous Queensbridge housing projects. He dropped out of school in the eighth grade yet developed a highly educated mentality he would later use to build his remarkably literate music. Nas managed to balance the hardness of the ghetto streets with well-structured, though-provoking rhymes to create a style that allowed him to rule the rap world for several years. Nowhere was this synergy more evident than his 1994 debut, Illmatic.
Illmatic was a shot heard round the world. To this day it is widely regarded as one of the cornerstones of the genre and a certified classic on all counts. Although the watered-down, pop-crossover albums that followed (1996’s It Was Written and I Am and Nastradamus – both 1999) garnered Nas a larger mainstream audience, they tarnished his street rep and dissolved his hardcore fanbase.
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2002’s God’s Son and 2004’s Street’s Disciple brought more fans back, officially ending the long-standing accusation that Nas had sold out. When he joined Jay-Z at Def Jam he sent yet another shock through the rap world. Not only had he ended one of the biggest beefs of the decade, he also fulfilled a lifelong dream to record on the legendary label.
Hip Hop Is Dead may not be an instant classic, but it’s Nas’ strongest work in years. Sharp, strong and story-based, it echoes his mind-moving glory days, Nas is here to help save hip-hop.
JamBase: What is the meaning behind the title, Hip Hop Is Dead?
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JamBase: I read where you said that hip-hop is particularly vulnerable today. What makes you say that?
Nas: Because it’s so international and global and big, people don’t know what it is. And of course me being from New York, I really know what it’s all about, so who better to speak on it?
Comparing the new album to your other work, how do you feel it stacks up to previous records?
Well Streets Disciple [the last record] was a double-album that was more about my personal life. It was a record that let you inside. My father [Olu Dara] is on one of the cuts [“Bridging The Gap”]. Hip Hop Is Dead has a lot to do with the current state of rap music and stuff like that.
On the song “My Country” from Stillmatic you talked about how our country can’t come together until our lives are threatened. In the aftermath of 9/11, where our lives as a country were threatened, do you feel this country has come together at all?
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Do you think there’s any opportunity for us to come together as a nation?
Yeah, definitely. America is going through what hip-hop is suffering from. Everything is suffering. We could all use a burst of energy and apply that energy to our creative juices to be more creative in politics, science and loving God.
So, thinking about the relationship between hip-hop and society, how do we do that? How do we make this change happen?
Music has always played a serious, important role in bringing all different kinds of people together. I think that gives hip-hop a chance to breathe life into a dead society. When you have more creative writers who can speak on things they can influence politicians and people. Hip-hop started out as something that society shit on, that America shit on and ran from and buried. Now it’s like America’s cousin that acts up [in ways] you don’t really want. But, that’s a long way from just something that was shit on. I think hip-hop has a chance to go to the next phase and help things.
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How did it come about that you signed with Def Jam?
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Have you experienced any affect on your work by being at Def Jam?
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And how about working with Jay-Z?
It’s cool man. We’re peers in rap, and that’s what makes it fun.
How has wealth and success affected the way you do your thing?
Once you make money life changes. The hunger goes and things change. So, in a way, it’s a lot harder.
Are you still as angry today as you were when you were young?
No. There’s still anger, we’re only human, but the anger has changed, probably for different reasons.
What are your goals now? What does Nas want to do in the future?
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Although you dropped out of school your music and style is very well educated. How did you achieve education while dropping out of school?
It was the teachers on the street. It was my mom. It was my pops. It was books. I think having an imagination like mine at a young age and getting inspiration from words of wisdom from my parents are what made me want to go out and there and go all the way. My pop being a musician taught me a lot just by watching him. There wasn’t a lot he had to say, it was just watching him and seeing how he lived. And my mom [had] morals and values, so it was that combination.
In a press release you say, “If hip-hop doesn’t change it’s gonna die.” What do you think needs to change?
I think there are too many people copying each other, and people don’t have any integrity, self-respect or self-esteem when it comes to just jacking somebody’s style or ideas. They’re willing to say anything just to get attention. There’s no heart. It’s like KRS-One said, “Here’s where the problem starts, no heart, because of that a lot of groups fell apart.” People are scared to say what they want to say, scared to be who they want to be and scared to even learn how to be what they could be.
Your name in Arabic means “helper and protector.” Do you feel in any way that you are a helper or protector of hip-hop?
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What do you want people to take away from your new record and from Nas in general?
I want them to know that I’m embarrassed when I have to go out in public and meet people from different walks of life that ask me what I do and I say I make hip-hop music. I’m embarrassed because if they Google “hip-hop” or turn on BET or MTV the majority of what they see misrepresents the good guys. At one point it wasn’t this easy to get a video played on MTV or a song on the radio. Now that everybody can do it, it’s not something I’m very proud of all the time. I’m proud to do the record and I’ll represent it anywhere in front of anyone. But, a lot of the examples that people see don’t make me look good. Damn, I had to get that off my chest.
Specifically for non hip-hop heads, what do you want them to take away?
The majority of stuff they see is not rap music. It’s bullshit. When I say “Hip Hop Is Dead” it means it once was alive and it’s not alive now. It should spark some interest and make them want to know more about rap music and figure out what’s good and what’s bad.
JamBase | California
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