Virgin Mobile FreeFest: Pavement, LCD, M.I.A.

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SEPTEMBER 25 AT MERRIWEATHER POST PAVILION IN COLUMBIA, MD

Pavement
Breaking from traditional festivals, the Virgin Mobile FreeFest unveiled its lineup for the award-winning festival, selecting relevant, important and eclectic headliners to represent this year’s free show. This morning, Sir Richard Branson, chairman of the Virgin Group, announced the lineup on Virgin Mobile Live, the company’s new Internet music stream available on Virgin

The lineup: M.I.A., LCD Soundsystem, Pavement, T.I., Ludacris, Joan Jett, Thievery Corporation, Matt & Kim, Jimmy Eat World, The Temper Trap, Edward Sharpe & The Magnetic Zeros and Yeasayer.

Dance Forest: Chromeo, Sleigh Bells, Die Antwoord, Modeselektor and Neon Indian.

Virgin Mobile FreeFest will be held Saturday, Sept. 25, at Merriweather Post Pavilion in Columbia, Md. Tickets to the 2010 Virgin Mobile FreeFest will be available to the public on www.ticketfly.com at 10 a.m. EDT on Saturday, July 24. Virgin Mobile customers and previous Virgin Mobile Festival ticket holders from the past four years will be invited via text and e- mail to a private “free-sale” (much like a pre-sale, except free) to be held Friday, July 23.

In addition to two main stages, a dance forest filled with inspired music, and a special second line march from stage to stage with Trombone Shorty, the festival also brings attention and support to homeless youth shelters across the country. This year, The RE*Generation, Virgin Mobile’s charitable initiative to end youth homelessness, is encouraging fans to make a $5 donation and in return receive a 2010 Virgin Mobile FreeFest mix produced by Rusko. The download will mash up select bands in the lineup to create a unique 20-minute mix. The DJ mix will be available for pre-order on Friday during the pre-sale with every $5 donated to youth homelessness.

For more details on the ticketing, including options for donating money to youth homelessness, and to sign up the news alerts and updates, check out www.virginmobilefreefest.com

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