Apache singer-songwriter Matthew Andrae has been living, writing and performing for tourists in his native Santa Fe for over a decade. He sold over 50,000 CD’s on his own, but his music remained a regional phenomenon.
"I posted a song I wrote ("Sweet Celine") for my new daughter on You Tube. I had been hearing all about You Tube for a long time from my fans but I never understood the global reach of the site. I bought an $18 webcam and posted my most recent song, just to see what would happen".
What happened was an overnight leap from...